©2022 BAARA, under exclusive license.

A label created and presented in Paris in 2021. Abdoul-Karim Dabo and El-Bassem Aby describe the brand as an innovative and disruptive project, allowing them to spread their identity.

Baara comes from Bambara, a vehicular and commercial language of West Africa, it means "work". The brand's aesthetic offers an interpretation of the meeting between an identity from Africa and the contemporary fashion’s universe.

Through a unique approach to creativity, the brand wishes to be the vector of an identity that blurs the boundaries between forgotten stories and modernity.

Reference point:

  • Malick Sidibe’s entire work.
  • Rinaldo Olivieri : Architettura come luogo della memoria.
  • Active Diaspora : A focus on today’s diaspora uniform.

©2022 BAARA, under exclusive license.

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